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Indonesia’s Mom’s Cloud Kitchens

Updated: May 6, 2023

Indonesia as one of the largest populations in the world, has a significant number of women unemployed. In fact, as of 2021, the unemployment rate among women in Indonesia was 7.06%, which is higher than the rate for men at 5.91%.

As a mother of two, Holy Sie knows firsthand how challenging it can be to balance household chores, running a business, raising children, maintaining a social life, and fulfilling her duties as a wife. Despite these obstacles, Holy was determined to create a business that would not only empower herself but also other moms in Indonesia. She founded MomWork, a startup that helps moms to build their own cloud kitchens at home, allowing them to generate income while also taking care of their families.

One of the biggest opportunities Holy saw was the growing trend of cloud kitchens, which are commercial kitchens that are used exclusively for food delivery businesses. By helping moms to build their own cloud kitchens at home, Holy saw a way to help them achieve financial independence while also being able to care for their families.

The concept of a cloud kitchen, also known as a ghost kitchen or dark kitchen, is not widely known in Indonesia. As a result, one of the first challenges Holy faced was educating moms about this business model. She wanted to make sure they understood that it is a simple concept, similar to franchising, but focused on online delivery. Holy saw the potential in this business model and knew that it could provide a great opportunity for moms who were looking to start their own businesses.

To make her idea a reality, Holy had to innovate. She developed a platform that connects moms with the resources they need to build and operate their own cloud kitchens, including financing, equipment, and training. The platform also provides support and guidance throughout the process, helping moms to navigate the challenges of starting a business.

One of the challenges Holy faced was educating and empowering Food Brands that wanted to expand their service through cloud kitchens. Holy had to give them insight on how to make their food in a precook mode so that the standard would be the same across cloud kitchens. Basically, the food needed to be 70% ready, ensuring consistency in quality and taste.

Despite juggling many responsibilities, Holy's hard work paid off. The response to MomWork has been overwhelmingly positive. Moms from all walks of life have embraced the opportunity to build their own businesses and achieve financial independence. The impact of MomWork has been felt not only by the moms themselves but also by their families and communities.

Looking back on her journey, Holy is proud of what she has accomplished. She has overcome challenges, seized opportunities, and innovated to make a real difference in the lives of moms. As she continues to grow MomWork and expand its reach, she is excited to see what the future holds for herself, her company, and the moms she serves.

Shared by Ms.Holy Sie ,Founder of MomWork

Posted by Dr.Rumi Borah

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