Women's news portals may have a more specialised focus on specific industries, sectors, or elements of women in business. This enables journalists to go deeper into specialist areas, provide in-depth coverage, and explore novel perspectives.

Women's news portals have established audiences and reach, which means that the news and stories shared are more likely to be seen by a broader group of individuals who are interested in women's business news. This can lead to increased visibility and impact for the journalist's work.

Contributing to a women's news portal provides journalists with an opportunity to showcase their work and expertise in a specialized niche. It allows them to gain recognition and build their personal brand among a community that values and seeks out women-focused content.