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  • Writer's pictureShe Business Time

Global case studies of rural women entrepreneurship

Updated: Aug 5, 2023


Rural women entrepreneurs can boost the economy and create jobs in their communities by launching and expanding enterprises. Increased employment raises incomes, lowers poverty, and raises living standards.


Successful companies run by rural women entrepreneurs can help them and their families escape poverty. As their businesses succeed, they can reinvest in health, education, and other important sectors, ending the cycle of poverty.

Greater gender equality results from the economic empowerment of women since it gives them more financial freedom and decision-making authority. Women who are more powerful can influence social change and take a more active role in neighbourhood improvement.

Sustainable business practises, such as eco-friendly products, ethical sourcing, and community involvement, are frequently prioritised by rural women business owners. They support the objectives of sustainable growth and environmental protection through their enterprises.

Women entrepreneurs from rural areas contribute a variety of perspectives and fresh ideas. Their special views may help to design goods and services that cater to regional demands and open up new market niches.

Here are some rural women entrepreneurship case studies from different countries across the globe:

1.Case Study: "Juhudi Kilimo" - Kenya

A social venture in Kenya called Juhudi Kilimo offers financial assistance and training to small-scale farmers, with a concentration on women. The group provides microloans to female farmers and business owners, enabling them to finance agricultural projects, buy animals, or launch small enterprises. These rural women have been able to raise their earnings, enhance agricultural output, and support the economic development of their communities by gaining access to loans and training.

2.Case Study: "Kamatan" - India

An initiative in India called Kamatan helps rural women farmers sell their produce at fair prices in metropolitan markets. The income of rural women has increased, and the agricultural value chain has been strengthened, thanks to Kamatan's removal of middlemen and direct connection of female farmers with urban consumers. Additionally, the project promotes environmentally friendly farming methods and increases women's agency in agricultural and marketing decision-making.

3.Case Study: "Maison d'Afie" - Morocco

A social enterprise in Morocco called Maison d'Afie gives training and chances for fair compensation for their traditional craftsmanship to rural women weavers. The company works with women's cooperatives to make sure that weavers are paid fairly for their complicated work. The strategy used by Maison d'Afie encourages the retention of traditional skills while generating long-term business prospects for women in rural areas.


4.Case Study: "Cindy's Garden Market" - Oregon, USA

Cindy, a rural woman entrepreneur, started Cindy's Garden Market, a family-run company in Oregon, United States. A little roadside stand selling fresh goods from the family farm served as the company's first customer. It grew over time to incorporate a selection of organic fruits, veggies, flowers, and home-made crafts.


5.Case Study: "Greenheart TreeWalk" - British Columbia, Canada

An ecotourism business called Greenheart TreeWalk is situated on Vancouver Island in British Columbia, Canada. A group of female business owners who shared a love of sustainability and the natural world co-founded the company. The project provides guests a distinctive treetop stroll in the temperate rainforest, giving them a close-up view of the lovely flora and fauna.


6.Case Study: "Yumekobo" - Oita Prefecture, Japan

Yumekobo is a social company run by rural women in Japan's Oita Prefecture. A group of local women started the company with the goal of preserving traditional crafts and reviving their dwindling rural community.


7.Case Study: "Liwa Dates" - Al Ain, UAE

Agribusiness Liwa Dates is run by rural women and is situated in Al Ain, United Arab Emirates. The company was started by a group of local women with the intention of promoting the area's traditional date farming culture and fostering entrepreneurial opportunities for women living in rural areas.


8.Case Study: "Grameen Bank" - Bangladesh

The Nobel laureate Muhammad Yunus founded Grameen Bank, a microfinance organisation that has used entrepreneurship to improve the lives of rural Bangladeshi women. The bank offers microcredit—small loans—to rural women who lack access to conventional banking services.


9.Case Study: "Cowshed" - Somerset, UK

Somerset, England-based Cowshed is a rural, female-owned enterprise. A team of female business owners launched the company because they saw an opportunity to make sustainable, locally sourced skincare and beauty products.

10.Case Study: "Proyecto Chakipi" - Peru


An organisation known as Proyecto Chakipi was started by a group of rural Peruvian women. The women discovered a chance to sell organic coffee and cocoa products on foreign marketplaces. They received instruction in organic agricultural methods, quality assurance procedures, and fair trade procedures thanks to NGOs and government assistance. Proyecto Chakipi now exports its goods around the world, enhancing the lives of the women who work there and fostering sustainable agriculture in the area.



These case studies show how programmes that encourage rural women to start businesses can have beneficial social and economic effects. These programmes assist rural women in overcoming obstacles, improving their livelihoods, and contributing to the growth of their communities by giving them access to markets, financing, and training. Such initiatives highlight the potential of women as major forces for economic development and constructive transformation in rural communities all across the world.


Published By She Business Time

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