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  • Writer's pictureShe Business Time

"Veronica Rechere: Steeping Sustainability into Every Cup with Circular Tea Ventures."

Updated: 5 days ago

Step into the world of sustainable tea with Veronica Rechere, a trailblazer in circular economy practices within the tea industry. Join us as we uncover the story behind Veronica's mission to transform the way we cultivate, enjoy, and appreciate tea, all while nurturing the planet.

1. Can you share with our readers your journey into the circular economy space and what inspired your interest in this area?

My passion for Herbal Tisanes, Fruit Infusions and True teas began at the age of 13 when my father taught me about the various plants, vegetation and fruits that grew in the Parish of St. Elizabeth, Jamaica.

He explained that the indigenous farming culture held significant importance to farmers due

to its deep connection to the land, its traditional agricultural practices, and the preservation

of biodiversity. Sustainable farming techniques were passed down through the generations,

which were tailored to the local environment and contributed to food security and cultural

identity. He emphasized that Jamaican farming promoted community resilience, self-

sufficiency, and the conservation of crops and medicinal plants.

During my upbringing, we were encouraged to embrace practices that align with the

principles of what we call now the ‘circular economy’. For example, we learned how to mend

clothing instead of discarding it, fostering creativity and mindfulness in the process. Similarly,

we adopted a sustainable approach to food consumption by utilizing every part of vegetables

for meals and composting the leftovers, minimizing waste, and maximizing resource


Today, my business continues to focus on the importance of a circular economy, the impact

of climate change and how it continues to have serious implications on the environment and

the livelihoods of millions of people.

2. As a woman leader in the circular economy field, what unique perspectives or

approaches do you bring?

As a woman leader within the circular economy field, I bring a unique perspective that

emphasizes sustainability, community empowerment, and holistic wellness. My approach

integrates traditional knowledge with modern practices to promote environmental

stewardship and social responsibility. Additionally, I prioritise inclusivity and diversity,

ensuring that all voices are heard and valued in the journey towards a more sustainable

future. By weaving together these elements, I aim to inspire positive change and foster a

deeper connection between people, plants, and the planet.

3. What are some of the key challenges you have faced as a woman leader in this industry,

and how have you overcome them?

As a woman leader in the circular economy, one of the key challenges I have faced is breaking through gender stereotypes and biases that exist. This often meant facing scepticism or resistance from those who doubted my capabilities or expertise based on my gender! To overcome this, I focused on demonstrating my knowledge, skills, and leadership abilities through consistent performance and impactful results. I also actively sought out mentorship and networking opportunities to build a support system and gain insights from other experienced professionals. Additionally, advocating for diversity and inclusion within my

business has been crucial in fostering a more supportive and equitable environment for

women leaders like myself. Additionally, educating consumers about the benefits of tea and

the importance of sustainability in tea production can be challenging, especially when they

are faced with misinformation or lack of awareness.

To overcome these challenges, I have focused on building credibility through expertise and

knowledge in herbalism and tea production. Through continuous education and staying

informed about the latest research and developments in the field, I have been able to

effectively communicate the health benefits and environmental advantages of teas to

consumers. Additionally, I have utilized various marketing channels, such as social media,

workshops, and educational and corporate events, to engage with consumers and provide

accurate information on sustainability practices.

You must be transparent and authentic in your communication with consumers, sharing the

story behind your products. By fostering trust and building relationships with consumers

based on values of health and sustainability, I have been able to overcome many of the

challenges associated with educating consumers about the importance of a circular economy.

5. Could you highlight some of your notable contributions or initiatives within the circular

economy space that have made a positive impact?

Within the circular economy space, I have prioritised sourcing organic ingredients where

farming practices avoid the use of synthetic pesticides and fertilisers, thus reducing harm to

ecosystems and wildlife. The soil health also produces higher quality ingredients that have

richer flavours and aromas making them safer and healthier for consumption. By supporting

organic agriculture, it contributes to the livelihoods of farmers and communities.

Furthermore, I have introduced packaging solutions such as biodegradable tea bags and

recyclable and reusable packaging, reducing the environmental footprint of my products and

encouraging consumers to participate in sustainable consumption practices.

I continue to actively engage with stakeholders in the industry to advocate for circular

economy principles and encourage collaboration on sustainability initiatives. By sharing best

practices, collaborating with suppliers and partners, and raising awareness about the benefits

of circular economy practices.

6. How do you see the role of women entrepreneurs evolving in shaping the future of the

circular economy?

Women entrepreneurs play such a pivotal role in shaping the future of tea within the circular

economy. As leaders in sustainability and innovation, they bring unique perspectives,

creativity, and passion to the industry, driving positive change and advancing the principles of

the circular economy.

Women entrepreneurs are often at the forefront of sustainable business practices,

prioritising ethical sourcing, environmental conservation, and community engagement.

Through their leadership, they advocate for responsible production methods, promote

biodiversity, and support local economies.

Women entrepreneurs are adept at fostering collaborations and partnerships within

industries, leveraging their networks and influence to build alliances with like-minded

businesses, organisations, and policymakers. By working together, they can amplify their

impact, share resources, and drive collective action towards a more sustainable and circular

economy. Women are instrumental in driving innovation and product development,

introducing solutions and exploring alternatives.

7. How can businesses, governments, and society at large better support and encourage

women's participation and leadership in advancing the circular economy agenda?

Businesses, governments, and society at large can take steps to better support the industry

and encourage women's participation and leadership in advancing the circular economy


Businesses need to prioritise sustainability and ethical practices throughout their operations,

by educating more women about the importance of sustainability and empowering them to

contribute ideas and initiatives to reduce environmental impact. They should engage with

stakeholders to address sustainability challenges and identify ways for improvement.

Additionally, businesses can provide mentorship, networking opportunities, and access to

funding for women, helping them overcome barriers and achieve their full potential.

Governments must play a crucial role in creating an enabling environment for industries and

women entrepreneurs. They can do more by implementing supportive policies and

regulations that incentivise sustainable practices, promote gender equality, and foster

innovation. Governments can also invest in infrastructure, research, and education to

enhance the competitiveness and resilience of the sector while ensuring there is equitable

access to resources and opportunities.

8. What advice would you give to aspiring women leaders who are interested in pursuing

a career or business venture in the circular economy sector?

For aspiring women leaders interested in pursuing a career or business venture in the circular

economy sector, it is important that you:

Education: Take the time to learn about circular economy principles, sustainability practices,

and the specific challenges and opportunities within your sector. Stay informed about

industry trends, innovations, and best practices to position yourself for success.

Network: Connect with other women leaders, entrepreneurs, and professionals in the

circular economy space. Attend industry-related events, join professional associations, and

participate in networking opportunities to expand your contacts and build relationships

within the industry.

Personal Development: Develop the skills and competencies needed to succeed in the

circular economy sector. Consider achieving further certifications or attending training

programs to enhance your qualifications.

Resilience: Embrace challenges and be prepared to persevere in the face of obstacles. Learn

from failures and setbacks and use them as opportunities for growth and improvement.

Collaboration: Seek opportunities to network, and collaborate with other organisations,

businesses, and stakeholders to leverage collective expertise and resources. By working

together, you can achieve greater impact and drive positive change.

Passion: Stay connected to your passion and the real purpose for creating positive change in

the world through the circular economy. Keep sight of your goals, values, and motivations, as

this will inspire others.

9. Can you share any personal experiences or anecdotes that have shaped your

understanding of the importance of sustainability and circularity in business?

One personal experience that significantly shaped my understanding of the importance of

sustainability and circularity in business occurred whilst engaging with the community at local

markets, speaking to people, especially young individuals, about teas, composting and the

importance of not taking too much from nature when foraging.

During these interactions, I observed a growing interest among people, particularly the

younger generation, in sustainable living practices and environmentally friendly products.

Many expressed a desire to learn more about choosing the right teas and how they could

incorporate them into their daily routines in a way that aligns with their values of


Additionally, discussions about the intricacies of tea composting sparked curiosity and

enthusiasm, especially among young people eager to make a positive impact on the

environment. They were keen to understand how composting could reduce waste, improve

soil health, and contribute to a more circular economy.

These conversations highlighted the importance of providing accessible education and

resources on sustainable practices, such as composting and tea consumption, to empower

individuals to make environmentally conscious choices.

Overall, these experiences reinforced my commitment to promoting sustainability and

circularity in business by offering products and services that prioritise environmental

stewardship and resonate with the values of today's socially and environmentally conscious


10. Looking ahead, what do you envision as the future of the circular economy movement,

and how do you see women playing a pivotal role in driving its growth and innovation?

Looking ahead, I envision a future where the circular economy will continue to gain

momentum, driven by growing awareness for increased sustainable practices. Women are

prepared to play a pivotal role in this growing movement, bringing with them their unique

perspectives and leadership to drive this forward.

As women, together we will continue to play a central role in driving the growth and

innovation of the circular economy whilst addressing the challenges posed by climate change.

Our ability to spearhead initiatives through leadership, creativity, and holistic thinking is a

commitment to sustainability and will be instrumental in shaping a better future.

Published By She Business Time


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