The Recycling story of Bilikiss Adebiyi-Abiola
Bilikiss Adebiyi, the founder of WeCyclers, is an outstanding Nigerian social entrepreneur. Her company provides rubbish collection and recycling services to Lagos' informal settlements, which house an estimated 66% of the city's population. Residents are offered incentives as part of the process to gather their domestic rubbish, which is collected up for free by Wecyclers on specially equipped bicycles. To encourage low-income households to engage, awards are distributed via SMS points for every kilogramme recycled. These points can then be redeemed for commodities that people value, such as cell phone minutes or basic food items.
WeCyclers was founded in 2012 by Bilikiss Adebiyi-Abiola and her cofounders, who use low-cost cargo bicycles called WeCycles to provide simple recycling services to families across Nigeria. Despite being born and raised in Lagos, Bilikiss conceived the concept for her company while studying at the MIT Sloan School of Management in the United States. This followed a five-year stint at IBM as a corporate software engineer, where she obtained essential business and technology knowledge. She was assigned to a research project at MIT focused at identifying tangible ways to aid people at the bottom of the socioeconomic pyramid. In Nigeria, over 70% of Nigerians are at the bottom of the pyramid and are extremely poor; they lack basic sanitation; and they lack basic education.
Published By She Business Time
Source : Google.com